A Smarter, More Private Way to Start Selling Your Home

For many homeowners, the hardest part of selling isn’t the price or the process — it’s the idea of their home suddenly being everywhere online.

Photos shared publicly.
Open houses.
Your address searchable by anyone.

For families, long-time homeowners, and sellers who value privacy, this can feel overwhelming.

There is now a more thoughtful way to begin.

Compass has introduced a strategy that allows your home to be marketed as a Private Exclusive or Coming Soon listing, where your address is available upon request rather than immediately posted publicly.

This small shift creates a big difference in how your sale starts.

What “Address Upon Request” Actually Does

When your address isn’t publicly displayed, interested buyers must reach out directly to learn more.

This helps:

• Identify serious interest early

• Create more productive conversations

• Lead to earlier, more intentional showings

• Reduce unnecessary traffic through your home

Instead of broad exposure from day one, you’re creating qualified demand first.

Entering the Market With Momentum Already in Place

Early inquiries and private showings help establish momentum before a broader public launch.

By the time your home goes fully live, there is already:

• Awareness

• Interest

• Buyer activity

• A sense of competition

This often strengthens your positioning when offers come in.

Your Home. Your Choice.

One of the most important parts of this strategy is control.

You decide:

• What information is shared

• When it is shared

• How your home enters the market

You remain in control of how your most valuable asset is introduced to buyers.

Who This Works Especially Well For

This approach is ideal for:

• Families with young children

• Long-time homeowners who value privacy

• Sellers nervous about going fully public immediately

• Anyone wanting a more strategic start to the sale process

It’s not about hiding your home — it’s about introducing it to the market in a smarter way.

If you’re curious whether this approach might be a good fit for your situation, we’re always happy to talk through it.

We’re realtors, moms, locals, and dog lovers serving Sonoma County and Marin County, who love sharing everything about where we live and the neighborhoods we explore. Follow along by signing up for our weekly newsletter with local favorites and the latest in real estate.