Compass Private Exclusives vs Make Me Sell: What’s the Difference?

Compass Private Exclusives vs Make Me Sell: Understanding the Differences

When it comes to selling your home with Compass, there are a few programs designed to help you achieve your real estate goals on your terms. Two such programs are Compass Private Exclusives and the Make Me Sell program. While both offer a discreet and flexible approach to selling, they are designed for different needs and goals. Here’s a breakdown of each program and the differences between them.

Compass Private Exclusives: Privacy with a Targeted Approach

As mentioned in our Compass Private Exclusives blog, this program allows sellers to list their homes privately within the Compass network. Your property is shared exclusively with Compass agents and their qualified buyers, but it does not appear on the MLS or public listing websites like Zillow or Redfin. This is an ideal solution if you want to keep your sale private or test the market without the commitment of a public listing.

Private Exclusives are perfect for sellers who:

• Want to maintain a low profile during the selling process.
• Are testing the market to see if they can get the price they’re hoping for.
• Want a more targeted, curated approach with exposure only to a select group of buyers.

Make Me Sell Program: Testing the Waters with Your Ideal Price

The Make Me Sell Program, on the other hand, is designed for homeowners who are curious about what their property could sell for but aren’t yet ready to fully commit to the selling process. In this program, you submit your ideal selling price (your "Make Me Sell" price), and Compass agents will discreetly search for potential buyers willing to meet your price.

Unlike Private Exclusives, the "Make Me Sell" program is not an active listing. Your home is not marketed publicly or shared with agents unless a match is found. This program allows sellers to test the waters by setting a price they are comfortable with, without the commitment of listing their home. It's a great way to see if the market is right for you before deciding to move forward with a sale.

The "Make Me Sell" program is perfect for sellers who:

• Are not ready to sell but want to know if their price is realistic.
• Want to see if the right buyer might come along before committing to listing.
• Don’t want to deal with the pressure of an active listing or public showings.

Key Differences Between Compass Private Exclusives and Make Me Sell

• Active vs. Passive Listing: Private Exclusives is an active listing, meaning your home is marketed within the Compass network, while Make Me Sell is a passive approach where no marketing or listings are made until a match is found.
• Exposure: Private Exclusives allows your property to be shared with a select group of buyers and agents, whereas Make Me Sell is more of a “wait and see” approach with no exposure until a matching buyer is found.
• Commitment: Private Exclusives is a more active commitment to selling, while Make Me Sell is low-pressure and only involves setting a desired price without making any final decisions on selling.
• Market Testing: Make Me Sell is ideal for testing your price point without committing, while Private Exclusives allows you to actively test the market in a discreet and curated manner.

Both Compass Private Exclusives and the Make Me Sell Program offer flexibility, privacy, and tailored solutions to meet your needs. Depending on your selling goals, either program could be a great fit. If you’re looking for a more private, low-commitment option, the Make Me Sell Program is a great choice. If you're ready to list privately and target specific buyers, then Compass Private Exclusives might be the way to go.