The 10 Advantages of Compass Private Exclusives
When it comes to selling your home, you want flexibility, privacy, and a tailored approach to the market. Compass’s Private Exclusives program offers all of that and more. It’s a way to test the market, gain insights, and maintain control of your sale. Here are 10 advantages of listing your home as a Compass Private Exclusive:
1. Generate Pre-Market Buzz
Before officially listing your home, a Private Exclusive allows you to build excitement and interest among buyers. It’s a great way to create anticipation while you prepare your property for the public market.
2. Test Market Reactions Without Risk
With a Private Exclusive, you can test your pricing strategy without the risk of days on market (DOM) or price reductions. The price won’t appear publicly on platforms like Zillow or MLS, so you can gather feedback discreetly.
3. No Days on Market (DOM) Impact
When you list your home as a Private Exclusive, you avoid the issue of DOM impacting your listing. This means your home won’t look stale to potential buyers when it eventually goes public.
4. Tailored Marketing
Private Exclusives provide valuable feedback from Compass agents about what’s most appealing about your property. This allows us to tailor your listing to attract the right buyers when it hits the market.
5. Exclusive Access for Buyers
Offering early access to your property creates a sense of urgency among buyers. Those who see your home before it goes public may feel motivated to make a competitive offer to secure it ahead of the wider market.
6. Flexibility on Closing Dates
If you’re not quite ready to sell but want to test the waters, Private Exclusives allow you to list your property now while setting a later closing date. This is ideal for those who want flexibility without the pressure of an immediate sale.
7. Privacy and Security
For those concerned about privacy, a Private Exclusive ensures that your home’s details, photos, and floor plans are kept confidential. Only Compass agents and qualified buyers will have access to the information.
8. Create Buzz Like a Movie Trailer
Just like a movie trailer builds excitement before the big release, a Private Exclusive allows you to promote your home while it’s still being prepared for sale. You can create anticipation without any upfront marketing costs or wasted time.
9. Promote While Preparing
Private Exclusives allow you to start promoting your property while it's still being staged or painted. This gives you a head start before officially listing, generating interest while you put the finishing touches on your home.
10. Less Time on the Market
Because of the feedback gathered from a Private Exclusive, you may find that your home spends fewer days on the market once it’s listed publicly. Adjustments made based on early feedback can help position your home for a quicker sale.
Compass Private Exclusives offer a unique, flexible, and private approach to selling your home. Whether you’re testing the market, looking for a smooth sale process, or hoping to maintain privacy, this program has a lot to offer.
